OUR APPROACH
PLACE ASSESSMENT
We begin with a deep dive into place potential. Understanding the physical, social, cultural, and market context to inform every decision.
- Data & analytics
- Design & documentation reviews
- User journey and experience analysis
- Wayfinding and environmental graphic assessment
- Market and economic feasibility analysis
- Site & context analysis (site planning, tenant mix & retail strategy, community context)
- Competitor analysis & global benchmarking
- Community & stakeholder engagement
- Measurement & user feedback surveys (Define the audience, understand the profile (needs, preferences, values, desires etc.)
PLACE BRANDING & IDENTITY
We define the positioning and branding of a place by shaping its narrative, language, and visual identity.
- Place positioning
- Destination character
- Place vision & narrative
- Naming, lexicon and messaging
- Material palette & design language
- Visual identity & place brand guidelines
PLACE EXPERIENCE
We structure the experience of place by identifying key movement patterns, defining placemaking zones, and guiding how people interact with their environment.
- User journey mapping
- Experience and program opportunity identification
- Placemaking framework & guidelines
- Location zones and prioritization
- Place experience strategy aligned with site elements and characteristics (mobility and connectivity, infrastructure, climate resilience)
PLACE STRATEGY
We translate strategy into actionable recommendations.
- Public realm & asset recommendations:
- Social infrastructure
- Public space installations and enhancements
- Landscape design
- Wayfinding & environmental graphics
- Public art & cultural integration
- Programming & site activation
- Operations and partnership recommendations
- Phasing strategy
- Investment recommendations & cost estimation
- Community feedback platform solution